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![]() ![]() ![]() Now, whenever you see chocolate, your brain will release dopamine because you anticipate the pleasure of eating it. Your brain will release a neurotransmitter called dopamine after you experience the pleasure of eating chocolate. ![]() Say you eat chocolate for the first time. You can also make creating habits easier with techniques that affect the second stage of habit formation-the craving.Ĭlear contends that cravings lead to action because you want a reward-not because you enjoy the reward itself. Key 2: Craving: Increase the Appeal of a New Habit ![]()
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